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Users will soon have a new feature that allows them to lessen the volume of AI-made media appearing in their timelines. This move comes as the service revealed that it currently hosts in excess of 1 billion content made with AI.

Trial and Implementation

The new functionality is being tested over the next few weeks before a global launch. This advancement comes amid a rise in AI content, fueled by new video-generation tools.

AI Content on Other Platforms

Recent reports that approximately 10% of the fastest-growing content creators on a popular video site primarily display AI-generated videos. A large amount of this material is considered mass-produced AI material, a label for inferior, bulk-generated content that is typically absurd or surreal.

“We know from our community that numerous viewers appreciate content produced via AI tools, including computer-generated images to informative clips, and we aim to give people the power to see more or less of that, according to their own likes,” stated a company executive.

Scale of AI Content

TikTok shared that there are presently 1.3bn videos on its service labeled as artificially created. In total, over 100 m media items are submitted to the app daily, making AI content a relatively small percentage of its complete catalog.

User Control Features

Users will be in a position to reduce or increase the level of artificial media they watch by opening the content preference setting in the app and selecting the AI content topic. Additional categories that can already be controlled under the filter include news, style, cosmetics, and dance.

Platform Guidelines

The platform’s policies mandate users to identify lifelike AI-made content, and it forbids malicious deepfakes of well-known individuals or crisis events. Any realistic AI video that is unmarked can be taken down under its terms of service.

Furthermore, the platform will now attach an artificially created tag to content created with its built-in AI features, or detected by an collaborative effort for identifying artificial media. This action is designed to stop users from trying to circumvent the labeling process.

Responsible AI Funding

The company is additionally establishing a two million dollar educational fund for professionals and organizations to create learning resources about using AI responsibly. This project will support charitable organizations specializing in training computer science.

Content Safety Approach

The platform has justified its moderation strategy, amid debate over intentions to cut jobs for numerous safety staff in Britain. TikTok is planning to cut 439 jobs in its content moderation division in the UK capital, with trade unions and online safety experts raising concerns that people are being substituted by AI moderation.

A company official explained that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by eliminating the most graphic content ahead of it has to be seen by humans. TikTok reported a significant reduction in shocking and graphic content handled by safety staff over the last 12 months due to intervention by its AI tools.

We believe it is crucial to combine people and machines to ensure user safety,” she said. “We’ll have staff as part of that process, but we also think it’s extremely critical to minimize viewing of dangerous material as rapidly, which is why a lot of the machine support is really helping us process content quickly.”